Asst. Prof. Dr. Maximilian Matthe

Assistant Professor of Marketing at the Kelley School of Business, Indiana University Bloomington
Asst. Prof. Dr. Maximilian Matthe

Asst. Prof. Dr. Maximilian Matthe

Assistant Professor of Marketing at the Kelley School of Business, Indiana University Bloomington
Max works as an Assistant Professor of Marketing at the Kelley School of Business, Indiana University Bloomington in the United States.

His research explores the intersection of quantitative marketing and modern data science. I combine machine learning tools, quantitative models, and unstructured data to study market structure, brand positioning, their evolution over time, and address managerial questions around Segmentation, Targeting, and Positioning (STP).

Sponsors

The following sponsors support efl - the Data Science Institute Frankfurt