Gabriela Alves Werb is a quantitative marketing researcher and a Ph.D. candidate at the Goethe University Frankfurt within the structured doctoral program of the Graduate School of Economics, Finance, and Management (GSEFM). She holds a M.Sc. degree in Quantitative Management from GSEFM (Germany) and a degree in Production Engineering from PUC-Rio (Brazil).
She started her career at IBM (2007-2011), where she dedicated herself to financial sales, financial analysis, controlling, pricing and process improvement. In 2011, she joined the consulting firm Hays, where she worked for more than three years. She initially led projects in the Engineering & Manufacturing sector and later led and restructured the Oil & Gas business division in Brazil.
Gabriela Alves Werb's current research lies in the interface between marketing and finance. She is particularly interested in understanding how marketing activities may create novel risk exposures for firms, investors and customers. Her teaching focuses on machine learning methods and their application to solve substantive problems in marketing.
In her free time, she volunteers for social projects that promote the integration of immigrant children and young adults through education and empower girls and young women. In 2018, she was honored in Frankfurt as an outstanding individual with a migration background by the Frankfurt City (Herausragende Persönlichkeiten 2018, German only).
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