Dr. Emanuel Bayer

Project Manager at Commerz Business Consulting GmbH, Frankfurt/Main
Dr. Emanuel Bayer

Dr. Emanuel Bayer

Project Manager at Commerz Business Consulting GmbH, Frankfurt/Main

Publications

VHB A+

van den Bulte, Christophe / Bayer, Emanuel / Skiera, Bernd / Schmitt, Philipp (2018)
How Customer Referral Programs Turn Social Capital into Economic Capital
Journal of Marketing Research, Vol. 55, Issue 1, 132-146
Bayer, Emanuel / Tuli, Kapil / Skiera, Bernd (2017)
Do Disclosures of Customer Metrics Lower Investors' and Analysts' Uncertainty, But Hurt Firm Performance?
Journal of Marketing Research, 54 (2), 239-259

VHB A

Srinivasan, Shuba / Bayer, Emanuel / Riedl, Eddie / Skiera, Bernd (2020)
How Do Online Display and Paid Search Advertising Impact Firm Performance and Firm Value
International Journal of Research in Marketing
Bayer, Emanuel / Srinivasan, Shuba / Riedl, Eddie / Skiera, Bernd (2020)
The Impact of Online Display Advertising and Paid Search Advertising Relative to Offline Advertising on Firm Performance and Firm Value
International Journal of Research in Marketing, conditionally accepted
Skiera, Bernd / Bayer, Emanuel / Schöler, Lisa (2017)
What Should Be the Dependent Variable in Marketing-Related Event Studies?
International Journal of Research in Marketing, Vol. 34, Issue 3, 641-659

Sponsors

The following sponsors support efl - the Data Science Institute Frankfurt