Dr. Emanuel Bayer
Project Manager at Commerz Business Consulting GmbH, Frankfurt/Main
How Customer Referral Programs Turn Social Capital into Economic Capital
Journal of Marketing Research, Vol. 55, Issue 1, 132-146
Do Disclosures of Customer Metrics Lower Investors' and Analysts' Uncertainty, But Hurt Firm Performance?
Journal of Marketing Research, 54 (2), 239-259
The Impact of Online Display Advertising and Paid Search Advertising Relative to Offline Advertising on Firm Performance and Firm Value
International Journal of Research in Marketing, conditionally accepted
What Should Be the Dependent Variable in Marketing-Related Event Studies?
International Journal of Research in Marketing, Vol. 34, Issue 3, 641-659
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