Prof. Dr. Emanuel Bayer
Professor für BWL - Marketing Management
Publications
VHB A+
(2018)
How Customer Referral Programs Turn Social Capital into Economic Capital
Journal of Marketing Research, Vol. 55, Issue 1, 132-146
(2017)
Do Disclosures of Customer Metrics Lower Investors' and Analysts' Uncertainty, But Hurt Firm Performance?
Journal of Marketing Research, 54 (2), 239-259
VHB A
(2020)
The Impact of Online Display Advertising and Paid Search Advertising Relative to Offline Advertising on Firm Performance and Value
International Journal of Research in Marketing, Vol. 37, No. 4, pp. 789-804
(2017)
What Should Be the Dependent Variable in Marketing-Related Event Studies?
International Journal of Research in Marketing, Vol. 34, Issue 3, 641-659
Sponsors
The following sponsors support efl - the Data Science Institute Frankfurt
