Prof. Dr. Christian Schulze

Associate Professor of Marketing at Frankfurt School of Finance & Management
Prof. Dr. Christian Schulze

Prof. Dr. Christian Schulze

Associate Professor of Marketing at Frankfurt School of Finance & Management

Publications

VHB A+

Blaseg, Daniel / Schulze, Christian / Skiera, Bernd (2019)
Consumer Protection on Kickstarter
Marketing Science, forthcoming
Schulze, Christian / Schöler, Lisa / Skiera, Bernd (2014)
Not All Fun and Games: Viral Marketing for Utilitarian Products
Jornal of Marketing, Vol. 78, Issue 1, 1-19
Schulze, Christian / Skiera, Bernd / Wiesel, Thorsten (2012)
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation
Journal of Marketing (Forthcoming)

VHB B

Hinz, Oliver / Schulze, Christian / Takac, Carsten (2014)
New Product Adoption in Social Networks: Why Direction Matters
Journal of Business Research (JBR), 67 (1), 2836-2844.

No VHB Rating

Schulze, Christian / Schöler, Lisa / Skiera, Bernd (2015)
Customizing Social Media Marketing
Sloan Management Review, Vol 56, Issue 2, 8-10
Hinz, Oliver / Gottschlich, Jörg / Schulze, Christian (2011)
Wie aus Ratgebern Käufer werden
Harvard Business Manager, 2011 (12), 10-12.
Skiera, Bernd / Wiesel, Thorsten / Schulze, Christian (2009)
Customer-based Firm Valuation
Campus for Finance - Research Conference
Schulze, Christian (2009)
Optimierung von Provisionen in Affiliate Programmen zur Maximierung des Verkäufergewinns
Deutscher Dialogmarketing Verband e.V. (Hrsg.), "Dialogmarketing Perspektiven 2008/2009", S. 67-76

Sponsors

The following sponsors support efl - the Data Science Institute Frankfurt