Prof. Dr. Christian Schulze
Associate Professor of Marketing at Frankfurt School of Finance & Management
Publications
VHB A+
(2020)
Consumer Protection on Kickstarter
Marketing Science, Vol. 39, 211-233
(2014)
Not All Fun and Games: Viral Marketing for Utilitarian Products
Jornal of Marketing, Vol. 78, Issue 1, 1-19
(2012)
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation
Journal of Marketing (Forthcoming)
VHB A
(2021)
A Comparison of Product Return Rate Calculation Methods: Evidence from 16 Retailers
Journal of Retailing, Vol. 97, No. 4, pp. 676-696
VHB B
(2014)
New Product Adoption in Social Networks: Why Direction Matters
Journal of Business Research (JBR), 67 (1), 2836-2844.
No VHB Rating
(2015)
Customizing Social Media Marketing
Sloan Management Review, Vol 56, Issue 2, 8-10
(2011)
Wie aus Ratgebern Käufer werden
Harvard Business Manager, 2011 (12), 10-12.
(2009)
Customer-based Firm Valuation
Campus for Finance - Research Conference
(2009)
Optimierung von Provisionen in Affiliate Programmen zur Maximierung des Verkäufergewinns
Deutscher Dialogmarketing Verband e.V. (Hrsg.), "Dialogmarketing Perspektiven 2008/2009", S. 67-76
Sponsors
The following sponsors support efl - the Data Science Institute Frankfurt
