Prof. Dr. Bernd Skiera
Member of the Board
Bernd Skiera was among the first 200 employees at SAP and worked as an SAP Freelancer before working on his doctoral studies and habilitation at the University of Kiel (Germany). In 1999, Goethe-University Frankfurt appointed him as the first Chaired Professor of Electronic Commerce in Germany. 12 of his doctoral students are tenured professors in Germany, the UK, Austria, and Spain. Another 5 of his doctoral students are on tenure-track positions in Germany, the US, the UK, and China.
His publications appeared in journals such as Management Science, Marketing Science, Journal of Marketing Research, and Journal of Marketing. He is the winner of the 2018 winner of Sheth Foundation/Journal of Marketing Award for the long-term contribution of the paper: Hinz, Oliver / Skiera, Bernd / Barrot, Christian / Becker, Jan (2011), "An Empirical Comparison of Seeding Strategies for Viral Marketing," Journal of Marketing, 75 (November), 55-71. He also was a winner and a three-time runner-up of the MSI/H. Paul Root Award of the Marketing Science Institute and the American Marketing Association.
In its most recent ranking (2014) of all German-speaking business professors (more than 2,000 researchers), Handelsblatt ranked him first regarding his research productivity of the last five years. The American Marketing Association (AMA) consistently considers him in their worldwide ranking of authors according to the number of publications in Journal of Marketing and Journal of Marketing Research among the Top 30 researchers worldwide (e.g., rank 20 in 2020, rank 23 in 2019, rank 13 in 2016, and rank 26 in 2014).
Bernd Skiera is also a co-founder of Marini Systems (www.marini.de), which provides Enterprise Data Integration solutions.
On top he is also a (part-time) Professorial Research Fellow at Deakin University (Australia) and was a visiting professor/fellow at Cambridge University (UK), New York University, Duke, Stanford, UCLA (USA), and University of Technology at Sydney and University of New South Wales (Australia).
Publications
VHB A+
(2022)
Mapping Market Structure Evolution
Marketing Science, forthcoming
(2022)
How Does the Adoption of Ad Blockers Impact News Consumption
Journal of Marketing Research, Vol. 59 (5), 1002-1018
(2020)
Consumer Protection on Kickstarter
Marketing Science, Vol. 39, 211-233
(2018)
How Customer Referral Programs Turn Social Capital into Economic Capital
Journal of Marketing Research, Vol. 55, Issue 1, 132-146
(2017)
Do Disclosures of Customer Metrics Lower Investors' and Analysts' Uncertainty, But Hurt Firm Performance?
Journal of Marketing Research, 54 (2), 239-259
(2017)
Two New Features in Discrete Choice Experiments to Improve Willingness to Pay Estimation that Result in New Methods: Seperated (Adaptive) Dual Response
Management Science, Vol. 63, Issue 3, 829-842
(2016)
Visualizing Asymetric Competition among More than 1,000 Products Using Big Search Data
Marketing Science, Vol. 35, Issue 3, 511-534
(2014)
Not All Fun and Games: Viral Marketing for Utilitarian Products
Jornal of Marketing, Vol. 78, Issue 1, 1-19
(2013)
PROSAD: A Bidding Decison Support System for Profitable Search Engine Advertising
Marketing Science, Vol. 32, Issue 2, 213-220
(2012)
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation
Journal of Marketing (Forthcoming)
(2011)
Seeding Strategies for Viral Marketing: An Empirical Comparison
Journal of Marketing, 75 (November), 55-71.
(2011)
Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm’s Future Orientation
Journal of Marketing, Vol. 75 (May), 118-131.
(2011)
Referral Programs and Customer Value
Journal of Marketing
(2008)
Customer Equity – An Integral Part of Financial Reporting
Journal of Marketing 72(2):1-14
(2007)
Does Uncertainty Matter? Consumer Behavior under Three-Part Tariffs
Marketing Science
(2006)
Paying Too Much and Being Happy About It: Existence, Causes, and Consequences of Tariff-Choice Biases
Journal of Marketing Research
VHB A
(2022)
Information-Seeking Argument Mining: A Step Towards Identifying Reasons in Textual Analysis to Improve Services
Journal of Service Research, forthcoming
(2022)
Investigating the Effect of Status Changes in Review Platforms
International Journal of Research in Marketing
(2021)
Marketing and Investor Behavior: Insights, Introspections, and Indications
International Journal of Research in Marketing, 38(4), 811-816
(2021)
A Comparison of Product Return Rate Calculation Methods: Evidence from 16 Retailers
Journal of Retailing, Vol. 97, No. 4, pp. 676-696
(2021)
Capturing Retailers’ Brand and Customer Focus
Journal of Retailing,Vol. 97, No. 4, pp. 582-596
(2020)
Evidence of Protective Role of Ultraviolet-B (UVB) Radiation in Reducing COVID-19 Deaths
Scientific Reports, 10:17705
(2020)
Estimating Network Effects in Two-Sided Markets
Journal of Management Information Systems, Vol.37, No.1, pp.12-38
(2020)
The Impact of Online Display Advertising and Paid Search Advertising Relative to Offline Advertising on Firm Performance and Value
International Journal of Research in Marketing, Vol. 37, No. 4, pp. 789-804
(2020)
Pricing Metrics and the Importance of Minimum and Billing Increments
Journal of Service Research, Vol.23, No.3, pp.321-336
(2019)
Prospect Theory in Dynamic Games: Theory and Evidence from Online Pay-per-Bid Auctions
Journal of Economic Behavior & Organization, Vol. 164, 215-234
(2018)
Why do Consumers Prefer Static instead of Dynamic Pricing Plans? An Empirical Study for a better Understanding of the Low Preferences for Time-Variant Pricing Plans
European Journal of Operational Research, Vol. 269, 1165-1179
(2017)
Time Preferences and the Pricing of Complementary Durables and Consumables
International Journal of Research in Marketing, Vol. 34, Issue 3, 813-828
(2017)
What Should Be the Dependent Variable in Marketing-Related Event Studies?
International Journal of Research in Marketing, Vol. 34, Issue 3, 641-659
(2015)
What makes Deal-of-the-Day Promotions Really Effective? The Interplay of Discount and Time Constraint with Product Type
International Journal of Research in Marketing, Vol. 32, Issue 4, 387-397
(2015)
Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow
International Journal of Research in Marketing, Vol 32, Issue 3, 238-250
(2015)
Understanding and Investigating the Effectiveness of Deal-of-the-Day Promotions
International Journal of Research in Marketing
(2014)
A Comparison of Six Self-Explicated Approaches
European Journal of Operational Research, Vol. 238, Issue 1, 185-198
(2014)
Empirical Generalizations in Search Engine Advertising
Journal of Retailing, Vol 90, Issue 2, 206-216
(2013)
Drivers of the Long Tail Phenomenon: An Empirical Analysis
Celebrating 30 Years of the Journal of Management Information Systems - Virtual Special Issue, Journal of Management Information Systems.
(2012)
Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response Behavior with Individually Adapted Designs
European Journal of Operational Research (EJOR), 219 (2), 368-378.
(2012)
Measurement of Consumer Preferences for Bucket Pricing Plans with Different Services Attributes
Journal of Research in Marketing, Vol. 29, Issue 2, 167-180
(2011)
Generating and Evaluating New Product Ideas with Idea Markets
Journal of Product Innovation Management
(2011)
Drivers of the Long Tail Phenomenon: An Empirical Analysis
Journal of Management Information Systems (JMIS), 27 (4), 43-69.
(2010)
The Impact of New Media on Customer Relationships: From Bowling to Pinball
Journal of Service Research
(2010)
Optimization and Analysis of the Profitability of Tariff Structures with Two-Part Tariffs
European Journal of Operational Research EJOR
(2009)
Dashboards & Marketing: Why, What, How and Which Research is Needed?
Journal of Service Research
VHB B
(2021)
Data Analytics in a Privacy-Concerned World
Journal of Business Research, Vol. 122, pp.915-925
(2019)
Data Analytics in a Privacy-Concerned World
Journal of Business Research, forthcoming
(2018)
Helping Merchants to Assess the Profitability of the Deal-of-the-Day Promotions
Interfaces, 48(3), 247-259
(2013)
Prediction Market Performance and Market Liquidity: A Comparison of Automated Market Makers
IEEE Transactions on Engineering Management, Vol 60, Issue 1, 169-185
(2013)
A Comparison of Methods to Separate Treatment from Self-Selection Effects in an Online Banking Setting
Journal of Business Research, Vol 66, Issue 9, 1272-1278
(2013)
Optimal Sampling Strategies in Social Networks: How Many and Whom to Target?
International Journal of electronic Commerce, Vol 18, Issue 1, 45-72
(2013)
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House
Journal of Interactive Marketing, Vol 27, Issue 4, 270-280
(2012)
Using Discrete Choice Experiments to Estimate Willingness-to-Pay Intervals
Marketing Letters, Vol 23, Issue 3, 761-776
(2012)
Retailers' Use of Shipping Costs Strategies: Free Shipping or Partitioned Prices?
International Journal of Electronic Commerce, 16 (3), 65-87.
(2010)
Prediction Markets as institutional forecasting support systems
Decision Support Systems
(2010)
The Influence of Tariff-Specific Preferences on Tariff Choice and Usage
Business Research
(2010)
Vickrey vs. eBay: Why Second-price Sealed-bid Auctions Lead to More Realistic Price-demand Functions
International Journal of Electronic Commerce
(2009)
Sports Forecasting: A Comparison of the Forecast Accuracy of Prediction Markets, Betting Odds and Tipsters
Journal of Forecasting, Vol. 28, 55-72
(2005)
Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet
WIRTSCHAFTSINFORMATIK, Vol. 57, pp. 401-422
(2004)
Measuring Individual Frictional Costs and Willingness-to-Pay via Name-Your-Own-Price Mechanisms
Journal of Interactive Marketing, Vol. 18(4), pp. 22-36
(2004)
Financial-Chain-Management: Ein generisches Modell zur Identifikation von Verbesserungspotenzialen
WIRTSCHAFTSINFORMATIK 46 (2004) 2
VHB C
(2010)
An Analysis of the Importance of the Long Tail in Search Engine Marketing
Electronic Commerce Research and Application
(2009)
Antecedents and Consequences of the Online Channel Performance
Journal of Retailing and Consumer Services, 16(3), 163-173
(2009)
Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation
Proceedings of 42nd Hawaii International Conference on System Sciences (HICSS)
(2007)
Evaluating channel performance in multi-channel environments
Journal of Retailing and Consumer Services 14(1):17
VHB D
(2016)
Data, Data and even more Data: Harvesting Insights from the Data Jungle
Marketing Intelligence Review, Vol. 6, Issue 2, 10-17
No VHB Rating
(2022)
How do Privacy Laws Impact the Value for Actors in the Online Advertising Market? A comparison of the EU, US, and China
Journal of Creating Value, forthcoming
(2019)
Data Analytics in a Privacy-Concerned World
Journal of Business Research, forthcoming
(2018)
Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms
Customer Needs and Solutions, Vol. 5, 121-136
(2015)
Customizing Social Media Marketing
Sloan Management Review, Vol 56, Issue 2, 8-10
(2015)
Social Media and Academic Performance: Does Facebook Activity Relate to Good Grades?
Schmalenbach Business Review, Vol. 67, Issue 1, 54-72
(2015)
Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?
Schmalenbach Business Review, 67 (1), 54-72.
(2014)
Stock Market returns to Financial innovations Before and during the Financial Crisis inn the United States and Europe
Journal of Product Innovation Management, Vol 31, Issue 5, 973-986
(2013)
Superspreader - Welche Kunden sich für Virale Marketing-Kampagnen eignen
Planung und Analyse, Vol 30, Issue 4, 32-34
(2013)
Do Referral Programs Increase Profits?
Marketing Intelligence Review, Vol. 5, Issue 1, 8-11
(2013)
Superspreader – Welche Kunden sich für virale Marketing-Kampagnen eignen
Planung & Analyse, 30 (4), 32-34.
(2011)
How to make IT Projects accountable in the Network Economy
EFL Quarterly, 2 (2011), 4-5.
(2010)
The Utility of TAM-Perceptions: Integration of Technology Perceptions into Choice-Based Conjoint Analysis
Proceedings of the Australasian Conference on Information Systems (ACIS) 2010
(2010)
Integration of Technology Perceptions in Discrete Choice Experiments: Connecting CBC and TAM via the No-Choice-Option
Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC) 2010
(2010)
Web 2.0 im Retail Banking - Einsatzmöglichkeiten, Praxisbeispiele und empirische Nutzeranalyse
Gabler Verlag
(2010)
My Customers are Better than Yours! On Customer Equity Reporting
Marketing Intelligence Review
(2010)
Web 2.0 im retail Banking: Einsatzmöglichkeiten, Praxisbeispiele und empirische Nutzeranalyse
(2010)
Ueberpruefung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert
ZFBF: Schmalenbachs Zeitschrift fuer Betriebswirtschaftliche Forschung (62)
(2010)
Differences in the Ability of Structural and Reduced-Form Models to Improve Pricing Decisions
Zeitschrift Marketing – Journal of Research and Management
(2010)
Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung zfbf
(2010)
Return on IT Investments in Two-Sided Markets
Proceedings of the 21st Australasian Conference on Information Systems (ACIS), Brisbane, Australia, December 2010.
(2010)
Return on Marketing Investments in Two-Sided Markets
Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, New Zealand, November 2010.
(2010)
Asymmetric Network Effects in Two-Sided Markets: Measuring the Value of the Customer Base
32nd INFORMS Marketing Science Conference, Cologne, Germany, June 2010.
(2010)
Asymmetric Network Effects in Two-Sided Markets: Measuring the Value of the Customer Base
Proceedings of the 39th Conference of the European Marketing Academy (EMAC), Copenhagen, Denmark, June 2010. (*nominated for the Best Paper Award based on a Doctoral Dissertation)
(2009)
Schätzung von Zahlungsbereitschaftsintervallen mit der Choice-Based Conjoint-Analyse
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung zfbf
(2009)
Identification of Lead Users for Consumer Products via Virtual Stock Markets
Journal of Product Innovation Management, 26(3), S. 322-335
(2009)
Grid Computing in der Finanzindustrie
Books on Demand
(2009)
Customer-based Firm Valuation
Campus for Finance - Research Conference
(2009)
Does Channel Usage Have an Effect on Customer Behavior and Customer Profitability?
submitted to journal
(2009)
An Analysis of the Profitability of Different Bidding Heuristics in Search Engine Marketing
workingpaper
(2009)
Managing Your Customer's Tariff Choice: What to Do When Your Customers Pay too Much
Marketing Intelligence Review, Vol.1(1), 17-23
(2009)
Stichwort: Long Tail
Die Betriebswirtschaft
(2009)
Status Quo im Retailbanking in Deutschland 2008
Bericht des E-Finance Lab
(2009)
Ehrlichkeit statt Selbstbetrug
E-Commerce Magazin, Ausgabe 1, S. 26-29
(2009)
Hot or Not? Acceptance of Web 2.0 Applications for Retail Banking Customers
EFL Quarterly 1/2009 , S.6-8
(2009)
Am Ende freut sich Google. Eine empirische Untersuchung zeigt: Höhere SEM-Budgets führen keineswegs zwangsläufig zu höheren Conversions
Internet World Business 20/09, 24
(2009)
Suchmaschinenmarketing - Viel hilft nicht viel
Bankmagazin 12/09
(2009)
How Incentive-based Customer Acquisition Affects the Value of the Customer Base
EFL Quarterly 4/2009 , 4-5
(2008)
Pricing of Consumer Loans on Electronic Lending Marketplaces –(Comm-)Unity is Strength?
EFL Quarterly 3/2008
(2008)
Suchmaschinenmarketing: Profitable Kampagnensteuerung
BankPraktiker 4(3) März, S. 138-142
(2008)
Status Quo im Retailbanking 2007
Report
(2008)
Vermögende Senioren
BankPraktiker 4(2) Februar, S. 62-63
(2008)
Prioritizing Salesforce Decision Areas for Productivity Improvements Using a Core Sales Response Function
Journal of Personal Selling and Sales Management, 28 (2), 145-154
(2008)
Erfolgsstrategien für das Suchmaschinenmarketing
Wirtschaft und Berufserziehung 11/08, 28-32
(2008)
Suchmaschinenmarketing: Rentable Wortwahl
Absatzwirtschaft 51, Sonderausgabe zum Deutschen Marketing-Tag 2008, 154-156
(2008)
Suchmaschinenmarketing
Die Betriebswirtschaft (DBW), Vol.68, 113-118
(2008)
Stichwort Suchmaschinenmarketing
Die Betriebswirtschaft 1/2008, Vol. 68, 113-118
(2008)
Suchmaschinenmarketing: Profitabel Kunden gewinnen
Absatzwirtschaft. Zeitschrift für Marketing, Vol.51, 154-156
(2008)
Suchmaschinenmarketing
Absatzwirtschaft. Zeitschrift für Marketing
(2007)
Potenzialanalyse im Order-to-Cash und Purchase-to-Pay : Vom Einkauf und Verkauf bis zur Finanzabteilung
Universität Frankfurt
(2007)
Innovative Tools: Idea Markets
EFL Quarterly 04/2007
(2007)
Unternehmensbewertung auf der Basis von Kundenlebenswerten
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 59 (September)
(2007)
Optimale Positionierung von Suchwortanzeigen
Schwarz, T. (Hrsg.), "Leitfaden Online-Marketing", S. 338-343.
(2007)
An Empirical Comparison of Different Methods to Estimate Willingness-to-Pay Functions
Marketing Science Conference 2007; Singapore
(2007)
Einfluss der Nutzung des Online-Bankings auf das Produktnutzungsverhalten und die Profitabilität von Bankkunden
Zeitschrift für Betriebswirtschaft 77(6)
(2007)
Produktinteresse von Retailkunden
BankPraktiker 3(6) Juni , S. 308
(2007)
Für jeden Kunden den richtigen Kanal: Wann lohnt sich die Migration zu Onlinemarketing und –banking
Geldinstitute, Nr. 3, S. 60-61
(2007)
Erfolge kalkulieren
Managementkompass Suchmaschinenmarketing im B-to-B
(2007)
How Deviations from the Optimal Bidding Strategy Influence Profit in Paid Search
EMAC Conference 2007
(2007)
A Critical Examination of Performance-Based Compensation Practices in Search Engine Marketing
EMAC Conference 2007
(2007)
Profitable Search Engine Marketing For Financial Services
EFL Quarterly 02/2007
(2007)
Zwischen Online- und Offline-Kunden
Computerwoche 12/2007
(2007)
Status Quo im Retailbanking 2006
E-Finance Lab Frankfurt am Main
(2007)
Modellierung des Gebotsverhaltens im Reverse Pricing
Die Kunst des Modellierens. Mathematisch-ökonomische Modelle (Hrsg. Luderer, Bernd)
(2007)
Wann lohnt sich der Wechsel zu Online-Marketing und –Banking
Betriebswirtschaftliche Blätter, Issue 6, S. 312-313
(2007)
Studie: Dokumente sind nicht nur Kostentreiber
CDO: Das Magazin für den Chief Document Officer, Issue 1, S. 9-10.
(2007)
Optimale Verteilung eines Budgets auf Aktivitäten zur Kundenakquisition, Kundenbindung und Add-on-Selling
Zeitschrift für Betriebswirtschaft, 77, Special Issue 3, S. 117-141
(2007)
Why Paying for Performance easily Lowers Profit in Search Engine Marketing
INFORMS Marketing Science Conference
(2007)
Werbung in Suchmaschinen kann teuer werden
Frankfurter Allgemeine Zeitung, 01.10.2007
(2007)
Potenziale für Unternehmen im Suchmaschinenmarketing
USP – Menschen im Marketing, 3/2007, S. 24-25.
(2007)
Suchmaschinenmarketing
Bauer, H. H. / Große-Leege, D. / Rösger, J. (Hrsg.), "Interactive Marketing im Web 2.0 +"
(2006)
Kundenwertorientierte Banksteuerung : Wunsch und Wirklichkeit
die bank (E. B. I. F. Sonderheft)
(2006)
Increasing Customer Retention in Financial Institutions
EFL Quarterly 4/2006
(2006)
Ursachen eines Flatrate-Bias – Systematisierung und Messung von Einflussfaktoren
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (zfbf)
(2006)
Konsumentenfinanzierung : Vom Aschenputtel zum Dornröschen
BANKinsider 07-08/2006
(2006)
A closer look on online-banking customers
EFL Quarterly 2/2006
(2006)
Markterfolg durch integriertes Multi-Channel Management
InformationWeek
(2006)
Kundenmanagement im Retailbanking: Aktivitäten optimal ausrichten
geldinstute & versicherungsbetriebe (newsletter)
(2006)
Analyse der Ursachen einer systematischen Präferenz von Pauschaltarifen bei der Wahl von Internetzugangstarifen
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Vol. 58, pp. 460-489
(2006)
Status Quo im Retailbanking 2005
E-Finance Lab Frankfurt am Main
(2005)
Die zentrale Bedeutung der Kundenbindung
Sparkassenzeitung
(2005)
Linking Customer Metrics to Shareholder Value
EFL Quarterly
(2005)
Retailbanking-Markt im Wandel
Banken & Sparkassen 09/2005
(2005)
Impact of Marketing Value Driver on Shareholder Value
EMAC Conference '05
(2005)
Einsatzmöglichkeiten der Matching-Methode zur Berücksichtigung von Selbstselektion
Journal für Betriebswirtschaft
(2005)
Wertorientierte Kundenanalyse innerhalb der Financial Supply Chain
Verein für Credit Management (Hrsg.), “Die Optimierung der Performance im Credit Management”
(2005)
Wandel in der Unternehmensbewertung
rer. pol.
(2005)
Decomposition of Changes in Customer Equity over Time
Working Paper
(2005)
Linking Customer Metrics to Shareholder Value for Firms with Contractual Relationships
ISBM Working Paper
(2005)
Reverse-Pricing-Verfahren und deren Möglichkeiten zur Messung von individuellen Suchkosten und Zahlungsbereitschaften
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Vol. 57, pp.107-128
(2005)
Reverse Pricing
Die Betriebswirtschaft, Vol. 65, pp. 104-107
(2005)
Segmentspezifische Schätzung von Zahlungsbereitschaftsfunktionen
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Vol. 57, pp. 401-422
(2005)
Modeling Consumer Choice among Three-Part Tariffs
Finanza Marketing Produzione, Vol. 3, pp. 131-137
(2005)
Status Quo im Retailbanking 2004
E-Finance Lab Frankfurt am Main
(2004)
Die Industrialisierung einer Retailbank durch den Einsatz von Standardsoftware
Geldinstitute
(2004)
Framework einer durchgängigen Geschäftsprozessarchitektur zur Verbindung von IT und Strategie am Beispiel der Financial Supply Chain
(2004)
Financial Chain Management - Prozessanalyse, Effizienzpotenziale und Outsourcing
Books on Demand, Norderstedt
(2004)
A New Model for Enterprise Valuation by Using Customer Values
EMAC Conference 2004 in Murcia, Spain
(2004)
Einsatzmöglichkeiten virtueller Börsen in der Marktforschung
Zeitschrift für Betriebswirtschaft, Vol. 74, pp. 25-48
(2004)
Financial Supply Chain Management - Maßnahmen zur Reduzierung des Cash Cycles
Praxis des Rechnungswesens; Gruppe 11, Heft 1-04, 687-704.
(2004)
Einsatz des Colombo/Morrison-Modells zur Analyse der Loyalität in verschiedenen Absatzkanälen
H.H./Rösger, J./Neumann, M. (Hrsg.), Käuferverhalten im Internet. Wissenschaftliche Erkenntnisse zum Konsumentenverhalten in virtuellen Umgebungen
(2004)
Financial Supply Chain Management - Neue Möglichkeiten für den Mittelstand
Accounting, 2
(2004)
Geschäftspotenziale für Banken in der industriellen Financial Chain
Die Bank, 01
(2004)
Financial Supply Chain Management
SAP Press
(2004)
Status Quo im Retailbanking 2003
E-Finance Lab Frankfurt am Main
(2003)
Multi-Channel Management – An Opportunity for Commercialization
SAP Innovation Congress EMEA ’03, Basel, Schweiz
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