Lukas Jürgensmeier receives Erich-Gutenberg-Prize

"Measuring Fair Competition on Digital Platforms: Visibility as a Novel Metric in Antitrust Cases"
Monday, 22. November 2021

Lukas Jürgensmeier receives Erich-Gutenberg-Prize

"Measuring Fair Competition on Digital Platforms: Visibility as a Novel Metric in Antitrust Cases"
Lukas Jürgensmeier, doctoral student at the Chair of Prof. Skiera, wins the Erich-Gutenberg-Prize for his Master’s Thesis „Measuring Fair Competition on Digital Platforms: Visibility as a Novel Metric in Antitrust Cases.”

The Erich-Gutenberg-Arbeitsgemeinschaft honors a “qualitatively remarkable theses on the solution of decision problems in companies” once a year. In the thesis, supervised by Prof. Dr. Bernd Skiera, Jürgensmeier develops and implements an approach to identify unfair treatment in search results. The thesis contributes to the current debate on whether digital platforms abuse their market power. With Jürgensmeier’s systematic and data-driven approach, regulators and businesses can test, if digital platforms such as Amazon provide fair search results — especially if the offers of the platform are in direct competition with the offers of third parties.

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